Consulting model

Our aim is to add VALUE with emphasis on PRACTICAL SOLUTIONS.
The PROCESS will normally include:
 
 
 
Understanding the CONSUMER
  • Profile
  • Attitudes
  • Imagery
Market analysis
  • Dimensions and trends
  • Key competitors and issues
  • Routes to Market
Situation review
  • Brand positioning: what business are we in?
  • Current delivery against expectations
  • Structure and sources of revenue 

Strategy

  • Assessment of capabilities
  • Review of options
  • Definition of goals

Implementation

  • The RIGHT structure
  • Alignment of objectives
Routes to market 
    • Direct vs indirect
    • Retail
    • Sales force structure and motivation
 
 
 
 
 
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