Our aim is to add VALUE with emphasis on PRACTICAL SOLUTIONS.
The PROCESS will normally include:
Understanding the CONSUMER
- Profile
- Attitudes
- Imagery
Market analysis
- Dimensions and trends
- Key competitors and issues
- Routes to Market
Situation review
- Brand positioning: what business are we in?
- Current delivery against expectations
- Structure and sources of revenue
Strategy
- Assessment of capabilities
- Review of options
- Definition of goals
Implementation
- The RIGHT structure
- Alignment of objectives
Routes to market
- Direct vs indirect
- Retail
- Sales force structure and motivation
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